AN EXAMINATION ON THE ADVERTISING STRATEGIES OF BRANDS DURING THE COVID-19 PANDEMIC IN THE CONTEXT OF CRISIS COMMUNICATION KRİZ İLETİŞİMİ BAĞLAMINDA COVİD-19 PANDEMİ SÜRECİNDE MARKALARIN REKLAM STRATEJİLERİ ÜZERİNE BİR İNCELEME

{"title":"AN EXAMINATION ON THE ADVERTISING STRATEGIES OF BRANDS DURING THE COVID-19 PANDEMIC IN THE CONTEXT OF CRISIS COMMUNICATION KRİZ İLETİŞİMİ BAĞLAMINDA COVİD-19 PANDEMİ SÜRECİNDE MARKALARIN REKLAM STRATEJİLERİ ÜZERİNE BİR İNCELEME","authors":"Damla Dilara Ersöz, Özlem Duğan","doi":"10.17932/iau.icd.2015.006/icd_v08i2002","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"75 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i2002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}