UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION

Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia Pub Date : 1900-01-01 DOI:10.4108/eai.1-10-2020.2304934

Theodora Regina, Florentina Kurniasari, Prio Utomo

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引用次数: 3

Abstract

. Fintech Market Aggregator (FMA) gather information, and compare financial product offers from various banks or non-bank institution which help the customer to decide which product that fit their needs that support financial literation in Indonesia. This research aims to analyze the determinant factors of FMA user satisfaction using the UTAUT approach that still limited to be found and enriched by the trust variable. The study used an online questionnaire from 90 FMA users, analyzed by SEM method and SMART PLS application. The result showed that performance expectancy, effort expectancy, and social influence had a positive impact on the use of FMA services. The use of FMA had a positive effect on user satisfaction. The usage of the UTAUT model on this research could explain that all the variables had a 71.6 percent influence on to use of FMA. And the use of FMA services influenced user satisfaction of 45.4 percent.

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应用Utaut方法分析金融科技市场聚合器用户满意度的决定因素

．金融科技市场聚合器(FMA)收集信息，比较各银行或非银行机构提供的金融产品，帮助客户决定哪些产品符合他们的需求，从而支持印度尼西亚的金融知识普及。本研究旨在利用UTAUT方法分析FMA用户满意度的决定因素，该方法仍然局限于发现并通过信任变量进行丰富。本研究使用了90名FMA用户的在线问卷，通过SEM方法和SMART PLS应用程序进行分析。结果表明，绩效期望、努力期望和社会影响对FMA服务的使用有正向影响。FMA的使用对用户满意度有正向影响。在本研究中使用UTAUT模型可以解释所有变量对FMA使用的影响为71.6%。使用FMA服务对用户满意度的影响为45.4%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia

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