Gamification System Design and Implementation on the Kewirus Launchpad Startup Educational Platform

Abstract

Startup has been a business phenomenon that has gotten special attention in the public eyes. However, lack of knowledge represents one of the main reasons why many startups fail. For that reason, Kewirus, an educational technology-based startup that helps in developing entrepreneurship, provides a platform called Kewirus Launchpad to support its users to learn about startups via online courses. Yet, some users find the given material hard to understand and boring, which reduces interest and motivation to continue studying. Apart from that, users find that Kewirus Launchpad is confusing to use. To improve interest and engagement, gamification is applied. Using user-centered-design (UCD) methodology, the gamification in the forms of Tutorial, Reward, Narrative, Quest, along with Leaderboard & Badge on Launchpad indicates that can improve learnability, motivation, and users’ comfort in using Launchpad.