Twitter and India's 2019 Lok Sabha Election

Xiaoli Jin
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Abstract

India’s 2019 Lok Sabha Election was one of the largest democratic elections in the world. During this election, candidates used social media to reach out to voters and advertise their policy initiatives. In this paper, I examine how India’s major parties differ in their campaign strategies on Twitter with respect to their general tweeting patterns, policy prioritizations, and messages to underrepresented voters. To conduct this research, I adopt three methods— LASSO Logistic, Mutual Information, and Keywords Subsetting—to uncover policy initiatives in tweets. My findings suggest that India’s major parties and their leaders differ in their tweeting frequency, choice of language, and the number of times they mention one another. They not only prioritize different sets of policies in their tweets, but also shift their priorities over time in response to major political events. Finally, parties and politicians also differ in the messages they deliver to underrepresented voters. The data collected from candidate and party tweets highlights a clear set of policy initiatives addressing traditionally marginalized voters.
推特和印度2019年人民院选举
印度2019年人民院选举是世界上规模最大的民主选举之一。在这次选举中,候选人利用社交媒体接触选民,宣传他们的政策倡议。在本文中,我研究了印度主要政党在Twitter上的竞选策略在他们的一般推特模式、政策优先事项和向代表性不足的选民传递的信息方面的差异。为了进行这项研究,我采用了LASSO Logistic、互信息和关键词子集三种方法来揭示推文中的政策举措。我的研究结果表明,印度的主要政党及其领导人在发推特的频率、语言选择和相互提及的次数方面存在差异。他们不仅在推特上优先考虑不同的政策,而且随着时间的推移,他们会根据重大政治事件改变优先顺序。最后,政党和政客们向未被充分代表的选民传递的信息也各不相同。从候选人和政党的推特中收集的数据凸显了一系列针对传统上被边缘化选民的明确政策举措。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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