Profiling Spanish Socially Responsible Investors

Abstract

Socially Responsible Investing (SRI) corresponds to an investment practice that takes into account not only the usual financial return-risk criteria, but also other non-financial dimensions, namely in terms of environmental, social and governance concerns. In recent years, SRI has undergone tremendous growth that has increased even more after the 2008 financial crisis. In this context of growth it is important for mutual fund managers and institutional to know the profile of this important emerging group of investors, especially in countries like Spain where this type of investment is still marginal.In this paper we analyze the degree of influence of a number of variables on the propensity for being a socially responsible investor through logistic regression. This study can be of great value for marketing researchers, institutional investors and fund managers attempting to identify those investors more receptive to SRI products. The information can also be used by advertising researchers to develop effective advertising campaigns.