Competency Model-Based Improvement of Marketing Training Process Design

Abstract

Based on competency theory, this paper sets out to analyze the general characteristics of the types of competency which students majoring in marketing should possess. It then puts forward suggestions for improving the four aspects of training arrangement, hardware and software configuration, training format, and training process control and assessment of market training process design, with a view to better enhancing students' competency. Keywords—marketing; training; competency