Study of Arabian Gulf Consumers Perception Towards Implementing Environmental Measurements in GCC: A Basis for Strategies Enhancement in Organisational Effectiveness During Covid 19

Abstract

Business sustainability and stakeholder theory can be defined as management and coordination between social and environmental demands with business financial profit in a protocol of responsibility and success relation. (Rouse, 2013). The paper's methodology is based on examining the theory of stakeholders and triple bottom lines business models. Researchers followed deductive approaches and descriptive correlation analysis design the Excel statistics tools such as regression analysis and ANOVA test applied while the sampling techniques followed snowball sampling model, by conducting two surveys first one at precovid and second at during pandemic with a total number of 340 respondents. Quantitative method was done using survey monkey to gather the information from the respondents. The main results of this research concluded that the significant positive relationship between both organization environmental measurements and strategies and performance of organization and increasing the consumer's loyalty. The consumer's feedback varies from different variables such as ethnicity, gender, age, and regional locations, producing and promoting environmentally friendly products. Meantime, the paper spotted the changes in consumers' perception of economic subjects before and after the Covid-19 pandemic outbreak. The results clearly show a greater understanding between the public's environmental problems and their links to economic and social factors (Elsaman, 2020). They also show that people are worried about environmental deterioration and resource depletion and that they generally are happy with the government response. On the other hand, the survey indicates that the public is overwhelmingly ready to encourage positive change by encouraging stricter environmental protection and natural resource conservation legislation and taking personal action.