{"title":"A Study on the Effect of Storytelling Marketing on Brand Image and Brand Attitude","authors":"H. Kim, So-yeon Park, Hye-Yoon Park","doi":"10.20482/JEMM.2018.6.4.1","DOIUrl":null,"url":null,"abstract":"Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that...","PeriodicalId":415859,"journal":{"name":"International Convergence Management Association","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Convergence Management Association","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20482/JEMM.2018.6.4.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that...
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