"Consumer innovativeness scale": Adaptation and validation with undergraduate students

Abstract

: This research aimed to adapt and validate Goldsmith and Hofacker’s scale of Consumer Innovativeness. We employed a cross-cultural adaptation and assessment of the instrument’s psychometric properties from the original scale, including content validity, face validity, semantic validity, and statistical analysis with exploratory and confirmatory factor analysis. The sample consisted of 318 participants. We present a six-item validated scale for application with undergraduate students in several scenarios of innovativeness of consumption, adapted and validated theoretically and empirically. The results showed satisfactory evidence of the scale’s validity and reliability. The validation with undergraduate students can be considered a limitation of the study, while the broad scope of application of scale can foster posterior research on consumer innovativeness. The results presented are the first validated version of Goldsmith and Hofacker for undergraduate students in Portuguese as far as we are concerned.