{"title":"Reputation Risk","authors":"D. Heil","doi":"10.1002/9781119010722.iesc0150","DOIUrl":null,"url":null,"abstract":"Risk assessment is performed based on the following criteria: quality of Bank's products and customer service process (customers’ complaints, shortcomings identified as a result of monitoring of operational risk); safety and quality of Bank’s technologies (Internet, Telephone, etc.); presence of negative information in mass media and rumours about the Bank or persons associated with the Bank; actions of third parties which may result in Bank’ s involvement in fraudulent transactions. As a result of risk assessment, those Bank’s business processes and products are defined which have the greatest exposure to reputational risk.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"94 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Encyclopedia of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/9781119010722.iesc0150","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 15
Abstract
Risk assessment is performed based on the following criteria: quality of Bank's products and customer service process (customers’ complaints, shortcomings identified as a result of monitoring of operational risk); safety and quality of Bank’s technologies (Internet, Telephone, etc.); presence of negative information in mass media and rumours about the Bank or persons associated with the Bank; actions of third parties which may result in Bank’ s involvement in fraudulent transactions. As a result of risk assessment, those Bank’s business processes and products are defined which have the greatest exposure to reputational risk.