Discussion on the Discourse Right Construction of Ideology in Universities in the New Media Time

Yuhong Ma, Bin Sun, Ho-Ching Wei
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Abstract

University has always been the focus of the ideological work of the Party and country, which shoulders the lofty mission of strengthening moral education and cultivating people, and cultivating qualified builders and reliable successors[1]. In face of the significant change of the ideological work pattern in the new media time, this paper aims at exploring the construction paths of discourse right of ideology in universities from three aspects such as strengthening comprehensive leadership of the Party on the ideological work construction in universities, inventing the new media network position of universities and enhancing the level of the ideological and political education team in universities. In the new media time, only through keeping pace with the times to promote the discourse right construction of ideology in universities can the guiding role of Marxism be enhanced in ideology and more youth wisdom and power be gathered for China's socialist modernization construction. Keywords—new media; ideology in universities; discourse
论新媒体时代高校意识形态的话语权建构
大学历来是党和国家思想政治工作的重点,肩负着加强德育育人、培养合格建设者和可靠接班人的崇高使命。面对新媒体时代思想政治工作格局的重大变化,本文旨在从加强党对高校思想政治工作建设的全面领导、打造高校新媒体网络阵地、提升高校思想政治教育队伍水平三个方面探索高校思想政治话语权的建设路径。在新媒体时代,只有与时俱进地推进高校意识形态话语权建设,才能增强马克思主义在意识形态上的指导作用,才能为我国社会主义现代化建设凝聚更多青年智慧和力量。Keywords-new媒体;高校意识形态;话语
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