The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City

Abstract

. Non-cash transactions (cashless) are implemented in various sectors. A study revealed that 80% of Indonesians prefer to use an electronic payment card compared to cash. OVO is a smart application that allows its users to do online payment and transaction services (OVO Cash). This study aims to find out the influence of convenience, easy usage, and promotions towards people’s interests in using OVO application (Non Cash) in Denpasar. The samples used in this study were saturation with the number of respondents 100 people. Measurements in the questionnaire used the scale of Likert and the analysis was done using double linear regression statistic method followed by conducting test T and test F at a level of significant 10% also to find out the magnitude of total and variable influence that give dominant effect. Based on the analysis done using SPSS, it is noted that, partially, convenience, easy usage, and promotions affect people’s interest in using OVO application significantly. Simultaneously, variables of comfort, easy usage, and promotion have a significant effect on the use interest of OVO applications in Denpasar. The magnitude of influence is based on the determination coefficient value (r2) = 0.979 which means that 97.9% of the variety of riding interest in the use of OVO applications in Denpasar is influenced by convenience, easy usage, and promotion while the remained 2.1% is influenced by other variables that are not mentioned in this research model.