Multi-Theoretical Approaches to Studying International Business Strategy

Abstract

This chapter discusses the adoption of a multi-theoretical approach to studying international business (IB) strategy. It first defines the meaning of theory and distinguishes it from related concepts, such as paradigm and model. Although integrating theories is often regarded as providing a more comprehensive understanding of a phenomenon, multi-theoretical studies are not common for a number of reasons. Taking a critical realist perspective, the chapter discusses the functions of using more than one theory in empirical research. The arguments are supported by examples drawn from the IB strategy literature, particularly published empirical papers. Most importantly, the chapter offers suggestions about promoting and conducting multi-theoretical research.