The Relationship Between Food Quality and Customers’ Loyalty in Miramar Restaurant Jakarta

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Abstract

Currently, an increasing number of new restaurants are being established in Jakarta. This resulted in increasing competition in the food and beverage business. To be able to survive in the intense business competition, restaurant managers must improve and improve the quality of food so that customers are more loyal. Therefore, the purpose of this study was to determine the effect of food quality on customer loyalty at Miramar Restaurant. This research used a descriptive quantitative method. The data analysis method used simple linear regression analysis with IBM SPSS 25. The sampling technique uses judgemental sampling and involves 100 restaurant customers who have visited the restaurant at least once. The results of data processing using simple regression analysis shows that food quality has a positive and significant influence on the level of customer loyalty. The magnitude of the effect of food quality on customer loyalty is 48.1%. The results of this research are expected to provide input for the management of Miramar Restaurant in particular, and other restaurants in general regarding the importance of maintaining and improving food quality. By paying special attention to food quality, it will increase customer loyalty.
雅加达美丽华餐厅食品质量与顾客忠诚度的关系
目前,越来越多的新餐馆正在雅加达开业。这导致了食品和饮料行业的竞争加剧。为了能够在激烈的商业竞争中生存,餐厅管理者必须改进和提高食物的质量,使顾客更加忠诚。因此,本研究的目的是确定食物质量对美丽华餐厅顾客忠诚度的影响。本研究采用描述性定量方法。数据分析方法采用IBM SPSS 25进行简单线性回归分析。抽样技术采用判断抽样,涉及100名至少去过一次餐厅的餐厅顾客。采用简单回归分析对数据进行处理的结果表明,食品质量对顾客忠诚度水平有显著的正向影响。食品质量对顾客忠诚度的影响幅度为48.1%。这项研究的结果预计将提供投入,特别是美丽华餐厅的管理,以及其他餐厅一般关于保持和提高食品质量的重要性。通过对食品质量的特别关注,会增加顾客的忠诚度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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