Gender Differences in Virtual Community Knowledge Sharing

Xuan Wang, Yaojie Li, Thomas F. Stafford, Hanieh Javadi Khasraghi
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引用次数: 3

Abstract

Over the years, Web 2.0 and Web 3.0 have promoted and prospered user-generated content, ease of use, interoperability, and virtual communities. Indeed, a growing number of online platforms and virtual communities contribute to our society and economy by maximally sharing knowledge among numerous participants. Hence, it is necessary to understand the participation-motivation of knowledge sharing in various virtual communities. Using a sample of American virtual communities of interest, this study examines a model of knowledge sharing based on social capital theory and social cognitive theory. This research echoes prior studies with similar and even stronger evidence. Also, the results suggest a significant moderating effect of gender difference on knowledge sharing in virtual communities – when participants share a common language and vision.
虚拟社区知识共享中的性别差异
多年来,Web 2.0和Web 3.0促进并繁荣了用户生成内容、易用性、互操作性和虚拟社区。事实上,越来越多的在线平台和虚拟社区通过在众多参与者之间最大限度地分享知识,为我们的社会和经济做出了贡献。因此,有必要了解各种虚拟社区知识共享的参与动机。本研究以美国虚拟兴趣社区为样本,考察了基于社会资本理论和社会认知理论的知识共享模型。这项研究与之前的研究相呼应,提供了类似甚至更有力的证据。此外,研究结果表明,性别差异对虚拟社区中的知识共享有显著的调节作用——当参与者拥有共同的语言和愿景时。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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