The Usability of Metropolitan Manila Development Authority (MMDA) Mobile Traffic Navigator as Perceived by Users in Quezon City and Mandaluyong City, Philippines

Abstract

The purpose of this study was to evaluate the usability of the System View, Map View, and Line View that constitute the Metropolitan Manila Development Authority (MMDA) mobile traffic navigator. The usability and information visualization evaluations were collected from 100 young professionals living in Quezon City and Mandaluyong City. The results indicated that Line View had the highest usability index followed by Map View and System View. Finally, structural equation modeling was applied to derive the causal relationship between effectiveness, efficiency, and satisfaction dimensions. The results could be very beneficial for MMDA especially in terms of improvement on the content and design of the mobile traffic navigator.