The Research on E-commerce Website Success Mode

Abstract

Now the B2B E-business websites compete fiercely, and a website s visiting quantity becomes an important factor for improving its profit. Information, design, assurance and communication are four dimensions of e-commerce website success model. This paper provides the empirical test of an adaptation of DeLone and McLean's IS success model in the context of e-commerce. We examined the key characteristics of e-commerce website. Exploratory factor analysis and confirmatory factor analysis are applied to data collected by questionnaire from 329 users of e-commerce websites.