Daniel Friberg and Metapolitics in Action

Abstract

This chapter discusses the life and work of Daniel Friberg, who takes a leading part in running a range of online media. Friberg’s main impact has been his implementation of metapolitics. Distinguished by his strategy and method rather than ideological inventions, Friberg advanced his career through a series of outreach, rebranding, and socialization initiatives. The products of this metapolitical activism include multiple newspapers and magazines, a publishing house, and online social media. By the 2010s these projects were replacing skinheadism as the social center of a fractious and sectarian Nordic radical nationalism. This unifying function has since been at the forefront of collaboration between American and European white activists.