Strategies to Counter Supply Chain Disruptions for FMCG Brands during a Pandemic

Abstract

The FMCG sector in developing nations is still not prepared to withstand any disruption brought on by the worldwide pandemic. In order to adapt to the new normal, businesses must make both micro and broad changes to their supply chain strategy. The goal of this research is to create plans to minimize any disruptions caused by upcoming pandemics. To restore the broken supply chain, a number of new implications and adjustments to the current attributes were proposed in the areas of sourcing, manufacturing, and distribution. Finding the fundamental drivers that are frequently impacted by the disturbance is part of the technique. The afflicted locations were the focus of the models' development. The ideas work as preventative measures intended to thwart the disturbance when and if it happens. In order to assess the model's viability, the Key Performance Indicators (KPI) value was ultimately retrieved with the aid of 25 industry experts. These suggestions may result in improved transparency, real-time monitoring, cost effectiveness, and responsiveness, among other benefits. Our analysis indicates that the KPI scores for procurement, production, and distribution are 92.86%, 82.14%, and 87.50%, respectively. The models' total viability is 87.50%. The most recent Covid-19 pandemic has provided us with a vivid illustration of what could go wrong in such circumstances. In both pandemic and non-pandemic conditions, the adaptation of stated suggestions at the aspect of sourcing, production, and distribution might result in a significant shift to organization-wide activities.