IPO Performance and Trademark

Abstract

This study considers the relationship between trademark and IPO performance based on the 400 companies which went to public during 2012-2016 (before the trade disputes). The findings indicated that trademark could be a sign for IPO performance. In addition, the study illustrated IPO performance was related to ROA ratio before IPO. As for the method used in this study, I choose the linear regression model and logistic regression model to examine the hypotheses. The three hypotheses in this study are all related to the topic of trademark and IPO performance. Further, this study proved the positive relationship between trademark application times and money collected at IPO.