{"title":"Marketing, Sponsorship and Merchandising at FIFA World Cups","authors":"A. E. Manoli, Mick Anagnostou, Lingling Liu","doi":"10.4324/9781003121794-14","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":156716,"journal":{"name":"The Business of the FIFA World Cup","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Business of the FIFA World Cup","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003121794-14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}