CHALLENGING EDUCATIONAL PROCESS IN MODERN ENVIRONMENT

Abstract

The paper gives theoretical and practical approach to challenging educational process in modern environment.In first part of paper, present theoretical aspects of educational process through history and time, by leadingauthors in the field of education. Educational process comes from traditional form of teaching to integratedlearning process, which includes information technology platforms, modern holistic marketing approach,modern approach to presentation in class room, interactive discussion with students, and use of mobileplatforms and new concept of relationship with students, based on dialogue. Also, business environment haschanged and has impacted educational process. In second part of paper, is presented theoretical aspects ofstudent’s behavior through time, from traditional concept of listening lectures, to the interactive learningprocess and dialogue with colleagues and professors. Also, changing business environment bring to educationalprocess new topics, new professions. There is emphasizing that new generation need integrated approach,based on both traditional knowledge methodologies and information technologies platforms. Younggenerations love to share knowledge, educational experiences and have strong feeling for connection withothers, to learn more, to travel, to get experiences. Young generations are mobileand in looking for knowledgeand nontraditional professions. Professors have to follow these educational and business changes. In third partof paper, is presented empirical research about student’s behavior in modern educational process and newbusiness environment. Empirical research includes questionnaire and focus group by students about their newneeds, wishes and feelings in modern educational process in modern environment. Empirical research presentswhat drives students in education, in getting knowledge..