Investor’s Perception, Awareness and Preference in Financial Asset for Investment

Abstract

There are many investment options are available for the investors to invest. Many times investors are aware of it and few times they are not aware of it. At last, for an individual investor the important thing is the capital appreciation. If they will get the capital appreciation from only one or two investment option and if they are satisfied with it then they will not think of the other avenues of the investment, which might give them more return compare to the others. It has been observed that the overall market of interest on government securities, bank deposits and other fixed deposit has been decreasing year after steadily due to various factors, which affect the interest of the investors and the rate of interest of the investors. On the other hand, the investor’s interest is gradually shifted towards mutual funds, shares and other company securities. When compare to bank deposits the return from mutual funds is high. Likewise, when compare to mutual funds the return from equity market is very high. However, of course risk is also high in these securities. Hence, it is very important to know the awareness of the investors in financial assets and how far the investors are aware of the stock market operation, procedures and financial intermediaries. By keeping these issues in mind the present study ― investor’s awareness and preference in financial asset for investment is undertaken.