Networking y marketing académico en docentes de una universidad de Lambayeque-Perú

Abstract

Introduction and objective. Information and communication technologies have covered all the fields of action of the human being, networking and the establishment of the personal brand registered on the internet, have allowed establishing links, contacts and exchange of knowledge free of barriers, breaking geographical and social borders, united around common interests. The objective was to determine the level of knowledge about academic networking and marketing in USAT teachers during the second academic semester of 2021. Subjects and methods. Descriptive cross-sectional study, where a validated survey was applied to 114 USAT teachers during the academic semester 2021-II, the instrument measured some sociodemographic data, and the level of knowledge in networking and academic marketing. Results. The level of knowledge about networking and academic marketing in the professors of the USAT during the second academic semester of 2021 was on average poor with a score of 9.34 on the vigesimal scale. Conclusions. Networking in the university teaching context is a valuable tool for improving teaching-learning processes, and academic marketing improves the management of the teaching professional brand, for which its research and implementation in universities should be promoted.