Entrepreneurial Competencies of the Small and Medium Enterprise Business Operators of Ozamiz City Public Mall Philippines: Basis for Community Extension Programs

Abstract

The new Ozamiz City Public Mall, Philippines has several entrepreneurs whosell  products thus generate income from it. While some of the store ownersluckily make profit, a number of them fail to manage their business venture.  Itis in this premise that the researcher is pushed to study why these entrepreneurswere not as successful as the others. Specifically, this paper aimed to determine theentrepreneurial competencies of the SME operators of Ozamiz City Public mall,Philippines.  This study was limited only to 100 College level SME operators. The entrepreneurial competencies were measured in terms of Time Managementskills, Marketing Management skills, Technical skills and Financial Managementskills.  This study used the descriptive research method in determining theentrepreneurial competencies of the SME business operators and gathered datathrough a standardized questionnaire. The findings revealed that out of fourteenareas of the SME operators of Ozamiz Public Mall, Philippines, nine areas werefound to have high competencies in terms of Time Management skills, FinancialManagement skills, Marketing Management skills and Technical skills. On the other hand, six out of fourteen were found to have Moderate competenciesonly. Therefore, these individuals will be the recipients of the extension programdesigned by the researcher so that they will be able to have a competitive edgeover the other SME operators. Keywords: Business, Entrepreneurial Competencies, descriptive research method,Philippines