Analysis of Business Model Transition Based on Active User and Review Value

Abstract

The main barrier that prevents players from playing games with the pay-to-play (P2P) business model is the price of the game that they have to pay to own or play the game. Games with a free-to-play (F2P) business model, this barrier does not exist. In this paper, the effects of the business model transition from a P2P to F2P games are analyzed in two popular first-person shooter games based on data of their active user and review. The data are processed into daily active users (DAU), weekly active users (WAU), positive-to-negative review ratio graph, and keywords extraction. The results provide some insights for the game developers, where the effects of F2P transitions and its possible associated risks are identified.