{"title":"INFLUENCE OF ADVERTISING CONTENT ON HUMAN SOCIAL BEHAVIOR","authors":"Vera Shumilina, Egor Volkov","doi":"10.26526/chapter_61e7f12a8ed6c5.47270018","DOIUrl":null,"url":null,"abstract":"This article analyses how social advertising affects individual behaviour and society as a whole. It briefly looks at the history of advertising, its original meaning and compares it with how it is used at the moment. Studies of different kinds of advertising that reveal different behaviours in people are presented","PeriodicalId":287174,"journal":{"name":"Socio-economic and legal problems of modern society","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Socio-economic and legal problems of modern society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26526/chapter_61e7f12a8ed6c5.47270018","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article analyses how social advertising affects individual behaviour and society as a whole. It briefly looks at the history of advertising, its original meaning and compares it with how it is used at the moment. Studies of different kinds of advertising that reveal different behaviours in people are presented