COMPETITIVENESS OPPORTUNITIES FOR TOURISM IN LATGALE REGION

Abstract

In this research study, opportunities for improvement competitiveness in the context of tourism in Latgale region are analysed and disclosed. Building tourism competitiveness by means of efficiency, quality, and innovation is underlined in this research study. Measuring and providing the efficiency of tourism products in the public sector is a weak point in the development of tourism competitiveness in Latgale region. Findings of this research allow expressing proposals for increasing efficiency and tourism competitiveness overall. The competitive advantage development model for tourism products in Latgale is offered in this research study. Recommendations are related to human resources, which are engaged in regional tourism development, and to strengthening the capacity of the municipalities, that will allow developing the competitiveness of tourism in the region and tourism regional policy in general.