Socio-psychological determinants of Saudi mothers and household responsible home water use, Jeddah Saudi Arabia

Abstract

: Saudi Arabia experiences water scarcity throughout the year, and demand management is essential for future water security. To reduce household water consumption, households must encourage eco-conscious behavior and identify water use determinants such as contextual, behavioral, and socio-psychological factors. The purpose of the study was to determine how income, education, and family size, as well as behavioral and socio-psychological factors, affect household water consumption. 62.4% of our study sample consisted of mothers with a mean age of 30.6, a high school or college education, a family size between four and seven members, and one maid who moderated the family dynamic. 97% of mothers could recollect pertinent Hadith and Quran passages. As a mother's water costs rise, her self-control and conservation attitudes decrease, while her desire to educate others about water conservation rises. As part of their identity, 97% of mothers were able to recollect pertinent Hadith and Quran passages, mothers and had a hedonistic value of 43.8% for increased water consumption; 37.4% for washing fruits and vegetables, 17.9% for leaking faucets. The VBN model (Value Beliefs Norms) further described local socio-psychological and revealed that the only variable contributing to behavior is a desire to develop awareness. To boost parental water stewardship, which is less than 50%, it was suggested that water conservation programs should emphasize education and religion. They should also emphasize the socializing role of supporting mothers to promote family environmental activity and eliminate negative conservation beliefs.