Language Representation in Search Engines of US State Tourism Websites

Heejun Kim, Zheng Xiang
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引用次数: 1

Abstract

Search engines serve as an important channel for tourism destinations to communicate with prospective visitors. This study assessed the language representation of the search results for the 50 state tourism offices in the United States by three major search engines (e.g., Google, Ask, and Yahoo!). The findings indicate that Google and Ask were similar to each other, while both were different from Yahoo! This study provides useful insights for developing more effective search engine marketing strategies for marketing destinations online.
美国州立旅游网站搜索引擎中的语言表示
搜索引擎是旅游目的地与潜在游客沟通的重要渠道。本研究通过三个主要的搜索引擎(如Google、Ask和Yahoo!)对美国50个州旅游局的搜索结果的语言表示进行了评估。研究结果表明,Google和Ask彼此相似,但两者都与Yahoo!这项研究为开发更有效的搜索引擎营销策略提供了有用的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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