The Adoption of Social Networking Services

Abstract

Professional networking has become an important aspect of many professionals’ work and several online social networking services (SNSs) provide support to the creation and maintenance of professional networks. This has also led to an increased potential for many professionals. The adoption of new technology, such as SNSs, often has an influence on social practices, and this article presents a qualitative study of how professionals in Norway make use of the SNS LinkedIn. Through in-depth interviews the study focuses on professionals that have adopted the service in order to create, maintain and manage their professional networks, and how this use manifests itself.