Knowledge Visualization for Social Entrepreneurs

Abstract

Social entrepreneurship is an emerging field which has the power to change the way we do business and resolve societal challenges. Visualization has not yet been systematically applied to support social entrepreneurs in creating, growing and scaling their ventures. We thus propose a framework for the use of knowledge visualization in the creation and development of social enterprises. We posit that each phase of the social venturing process requires a different knowledge visualization method. These diverse types of (interactive) graphic representations help social entrepreneurs cope with resource constraints and interact with a great variety of stakeholders. In this contribution we thus show that knowledge visualization can provide versatile and inexpensive ways to augment social entrepreneurs' activities systematically.