Strategic product design, based on aromatic plants, for the sustainable development of rural communities in a health crisis COVID-19

Abstract

One of the main objectives of the production systems and high-impact products strategic design, supporting economic and social growth in rural communities, is to maintain a continuous exchange of experience and knowledge without compromising integrity and resources of the communities and their inhabitants. Due to the COVID-19 health emergency, the Technological Transfer and Agricultural Innovation Center belonging to the Universidad Autónoma de Querétaro, has seen the need to innovate the traditional way of knowing and evaluating the needs of the communities that open the doors for collaborative work. Using a Phenomenological and Social Construction approach, the result has been a modular workin to design a sustainable product, based on aromatic plants, that impacts both the development of the community and the health of the target user. This interdisciplinary work has been divided into the social and technological system evaluation module, the feasibility of the technological proposal module, and the strategic product design module.