Actualization of digitalization processes in the conditions of modern marketing changes in the domestic production environment

Abstract

The article examines the features of stimulating the development of the digital economy in Ukraine. The main directions of the accelerated scenario of digital development are revealed. The current state of purchase of machines and software as a component of activation of innovative activity at the Ukrainian enterprises is investigated, the state of use of information and communication technologies is analyzed. It is established that in the process of organization and coordination of production processes almost no specialists in the field of information and communication technologies are involved. There is a low level of digitalization of economic activity in domestic industrial enterprises, especially in the regions, which are in the top five in terms of average socio-economic development. A system of requirements is proposed, the fulfillment of which will allow maximizing the probability of attracting additional investments in the digitalization of economic processes of domestic industrial enterprises.