China on the World Stage

Abstract

This chapter describes China’s multiple identities and audiences in detail. China’s identities include that of socialist country, developing country, both emerging and established great power, and quasi superpower, and its audiences include the domestic, regional, global South, and Western domains. While China certainly intends to build a positive image, the country has multiple incentives to project different images. This chapter illuminates the various motivations of China’s signaling behaviors.