Communication in the formation of the institutional environment in the tourism industry

Abstract

The survey study conducted in this article is aimed at identifying the communicative tendencies of the institutional environment of entrepreneurship in the sphere of tourism in St. Petersburg. In the process of research: the structure of tourism institutional environment and the process of its formation and factors, that make its identification harder was analyzed; legislative changes in the tourism and recreation sphere were considered; a survey for tourism agencies representatives in St.Petersburg was conducted. Having considered the theoretical approaches to the definition of the institutional environment of tourist and recreational services, authors came to the conclusion that studies do not account for changes in the institutional environment of tourism in the context of new information and communication technologies such as the internet - reservation services, tourist information centers, etc. Communication part of institutional business environment in tourism combines information communication technologies, such as: automatic information system "Unified Federal Register of tour operators", "Safety treats information for tourists", official website of Federal Tourism agency, online booking systems etc. As a result of the analysis, it was revealed that the rapid development of communication technologies, due to the multiplier effect of the tourism sector, contributes to the growth of: mobile services that simplify access to travel services at all levels; collaborations, including for advertising purposes (bloggers, online events, etc.), number of tourist information centers; the level of quality, speed and safety of tourist services.