Military & War Metaphor during Covid-19 in India

Abstract

War and military metaphors are commonly used in the situation where the government requires strong and strict decisions. Metaphors may play a crucial role in the healthcare domain when there is an emergency situation like COVID-19 pandemic. In the era of social media, the emergency communication can be disseminated in most efficient manner. This paper proposes and investigates the use of war and military metaphor in the Twitter and its impact on the citizen and the government machinery. We used data mining tools to extract data from the Twitter and subjected it for sentiment analysis. The metaphor perception in the healthcare context have different dimension. It will induce fear and insecurity in the citizen and more authoritative nature in the people in power. The use of war and military metaphors will have mixed responses depending the socio-economic and cultural background of the person. The war and military metaphor will prevail until the quest for power by the human being exists in nature. The war and military are the having different perceptions among the people lives in fear in the war hit region and the people never experienced the war situation.