Artificial Intelligence & the emergence of social innovation Case of the Group "Crédit Agricole" in Morocco

Abstract

Artificial intelligence has become the current trend not only in the digital age but which increasingly affects all sectors of our daily lives. We now see robots everywhere, domestic, assistance, leisure, services, industry ... Everything is changing and transforming. Is it to give rise to a better or challenging future, or to a positive future? We will have the opportunity to find out the answer through many studies, and this article initiates one of them.Artificial intelligence is qualified as being a new trend between revolution and science fiction, an innovation engine that is itself a literal innovation. Artificial intelligence is boosting innovation in all its forms but is becoming more coupled with a new type of innovation, which appeared in 1970 and which is social innovation. We have recently seen calls for projects in social innovation using artificial intelligence, thus contributing to its emergence. Are social innovation, and artificial intelligence the ingredients of a happy marriage? Will the use of artificial intelligence for social innovation [1] be on good terms?The present article will give us an idea about how artificial intelligence contributes to the emergence of social impact and can impact social innovation.The research conducted is not yet completed and still in progress, but it already gave us some conclusions concerning how AI can positively disrupt the human experience. We took as a case study, the group Crédit Agricole in Morocco which counts on its digital transformation to participate in the socioeconomic development of the rural world.