A Study on the Image Evaluation and Morphological Elements of Buildings In the University Campus

Abstract

This study evaluates the relationship among the evaluation structure of morphological elements, the satisfaction on exterior elements, and the image evaluation for the campus landmarks by campus type. The investigation results are summarized as follows. 1) The university headquarter was nominated as the university landmark, and the main reason for the nomination was the building`s historic and locational value. 2) Of the morphological elements of the campus landmark, `proportion and balance` and `harmony and order` were deemed important, while `diversity` was deemed less important. 3) For the satisfaction on the facility`s exterior elements, the evaluation structure was different for each university. However, the factor of `location of the facility` was deemed the biggest factor for satisfaction for all universities, while the facility`s `color and material` were found to be the most dissatisfying factors. 4) The image evaluation on the facility was different for each university. Although there was a strong skeptical image about `liveliness`, there was a very positive image about `elegance` and `scale`. 5) On the relationship between the satisfaction on exterior elements and the image evaluation, there was a different evaluation structure for each university. `Facility`s color and exterior material` were the main elements which improved the overall image of the facility. Thus, the study results strongly suggest that an important task is to determine the maintenance direction through the emphasis on the relationship between exterior elements and image satisfaction for each university.