How Technology Affects Behavioral Intention (Case Study of Online Transportation in Indonesia and Thailand)

The South East Asian Journal of Management Pub Date : 2019-10-30 DOI:10.21002/SEAM.V13I2.11343

Jono M. Munandar, Ribka Cynthia F. Munthe

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引用次数: 8

Abstract

"Research Aims: Using two countries as the object, this study aims to analyze the influence of technology readiness towards favorableness on online transportation consumers in Indonesia and Thailand. Design/methodology/approach: Empirical evidence for the research was derived from a survey that collected data from 500 students in Indonesia and Thailand, analyzed using Logit Biner method with the help of software SPSS. Research Findings: The result of this study shows that there were two hypotheses accepted, H1 (optimism influences favorableness) and H3 (insecurity has an effect on favorableness), while other hypotheses (H2 and H4) are not significant. Theoretical Contribution/Originality: This study analyzes the influence of technology readiness to favorableness in two countries in South East Asia, Indonesia and Thailand, focusing on online transportation. Managerial Implication in the South East Asian context: The result can be useful for online transportation companies in South East Asian Research limitation & implications: This study was limited by subject and sample"

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技术如何影响行为意向(以印尼和泰国的在线交通为例)

研究目的:以两个国家为对象，本研究旨在分析技术准备对印度尼西亚和泰国在线交通消费者有利的影响。设计/方法/方法:本研究的实证证据来源于一项调查，该调查收集了印度尼西亚和泰国500名学生的数据，并在SPSS软件的帮助下使用Logit Biner法进行分析。研究发现:本研究结果表明，被接受的假设有两个，H1(乐观影响好感)和H3(不安全感影响好感)，而其他假设(H2和H4)不显著。理论贡献/独创性:本研究以在线交通为研究对象，分析了东南亚两个国家印度尼西亚和泰国的技术准备度对有利度的影响。东南亚背景下的管理启示:研究结果对东南亚的在线运输公司有用。研究的局限性和启示:本研究受主题和样本的限制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The South East Asian Journal of Management

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