Artifact for Strategic Decision-Making by Telecommunication Firms

Abstract

Due to the massive competition, the business environment is getting dynamic and as well as complicated. To win this competition, a successful business needs to develop strategic decisions by exploring all the available information. To this end, competitive intelligence is one of the appropriate tools to reach this goal. In this paper, we proposed an artifact for strategic decision-making by telecommunication firms. A detailed comparison is conducted among the firms and geographical areas in the United States. The study includes Spectrum (Charter Communications), Verizon Communications Inc, Xfinity (Comcast Corporation), and Cox Communications. We conduct qualitative and quantitative approaches to evaluate the proposed artifact. The findings showed positive results towards using the artifact and it exhibits the potential to be effective with respect to business decision-making in the telecommunication industry. Compared to the benchmark data, the achieved results shows that the participants experienced in the proposed artifact had an excellent experience with respect to the stimulation’s novelty.