The Northern Caucasus in the problem field of image and tourism

Abstract

At present, favorable conditions have developed for the development of resorts in the North Caucasus. Unfortunately, the popularity of the resorts of the North Caucasus has been declining for a long time. The Russians actively went on vacation abroad and the demand for unique Caucasian resorts fell. Now the regions of the North Caucasus have every chance to use the unique potential and develop tourism. The article deals with an important issue — the formation of the image of the regions of the North Caucasus in the context of a safe and comfortable stay