Effect of Self-Control in Student Behavior Consumptive Study Program Guidance and Counseling Christian University Indonesia

Abstract

This study aims to determine how much self-control influence on consumer behavior Student Guidance and Counselling Study Program Universitas Kristen Indonesia. Respondents in this study amounted to 50 students, the data collection methods used is by using a questionnaire with a number of question / statement of 60 grains and analyzed using simple regression analysis and correlation coefficient analysis to determine the level of correlation between the variables of Self-Control (X) to variable Consumer behavior (Y). Based on a simple regression test results, obtained by the equation Y = 49.40 to 0.109. This equation shows that the coefficient value of self-control influence of a = 49.40 means that when self-control increases, the consumer behavior decreased by b = 0.109 at 49.40 constants.