Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic

N. H. Rachmani, A. Apriantini, L. Cyrilla ENSD
{"title":"Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic","authors":"N. H. Rachmani, A. Apriantini, L. Cyrilla ENSD","doi":"10.29244/jipthp.11.1.13-18","DOIUrl":null,"url":null,"abstract":"During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.","PeriodicalId":172095,"journal":{"name":"Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29244/jipthp.11.1.13-18","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.
2019冠状病毒病大流行期间茂物市年轻消费者对蜂蜜消费的偏好
在2019冠状病毒病大流行期间,人们增加了食用高营养食物的习惯,特别是为了提高身体的免疫力。食用蜂蜜是一种方法,因为蜂蜜含量高,能增强免疫力。对消费者消费蜂蜜的偏好进行了研究,以确定消费者偏好的水平。调查对象为108人,年龄在20 - 30岁之间,居住在茂物市,有针对性的选取样本。受访者选择用他们感兴趣的品牌和包装消费蜂蜜,即塑料瓶,因为易于分发和储存。这种蜂蜜消耗了34.8%的森林蜂蜜。29.6%的受访者更有可能每月吃一次蜂蜜。消费者选择用塑料瓶包装的蜂蜜占51.9%。蜂蜜的食用通常是单独食用蜂蜜而不添加任何食物。消费者的决策受到消费者对某一产品的偏好程度的影响,因此有必要进行研究来确定消费者的偏好。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信