Marketing Problems of Betel Leaf A Study with Reference to Sholavandan at Madurai District in Tamil Nadu

Abstract

Betel leaf agricultural market is characterized by high dominance of market intermediaries, non-availability of the storage facility, lack of market information, no proper organized market, high transportation cost. E-Marketing of agricultural products is an electronic trading portal for agricultural products through which many of the farmer’s problems can be solved. Using internet as a way of selling agricultural products is changing marketing channels in the agribusiness industry. This paper analysis the nature and importance of e-marketing of betel leaves in the study area.