Analysis of FinTech Mobile App Usability for Geriatric Users in India

Abstract

There has been a significant rise in FinTech mobile app offerings in India for the past 3-4 years. These mobile apps have become disruptive means of managing daily financial transactions. Given the variety of offerings, the usability of these FinTech applications across different age groups is still unclear. In this paper, we explore the usability of FinTech mobile apps across different age groups through a quantitative survey and a more focused study on factors impacting the geriatric population on adopting FinTech mobile apps in India. In addition, we propose a framework called UMETRIX to evaluate the usability of mobile apps to determine the adoption rate among geriatric population.