Social Interaction and Peer Pressure on Desired Healthy Lifestyle and Sport Motivation among the Generation Y

Abstract

Generation Y is considered as the most "health conscious generation" due to their extraordinary exposures to health information now readily available online via the internet. This health conscious mindset creates plenty of business opportunities, from sports apparels to sport equipment and healthy food. Meanwhile, Generation Y is seeking to balance lifestyle and work, with more emphasis on lifestyle. This generation is also craving for a relationship with families and friends. Yet, this generation has the lifestyle habits that are damaging their health as they become more addicted to social media platforms and less physically active. Therefore, this research aims to investigate the influence of sports community social interaction and peer pressure on healthy lifestyle and sport motivation among Generation Y. This research is using a quantitative method. The data are collected from 120 respondents who are selected using purposive sampling. The data are analyzed with smartPLS software. The results show that sports community social interaction and peer pressure have a positive significant influence on healthy lifestyle, and a healthy lifestyle has a positive significant influence on sport motivation among Generation Y.