Visual marketing in e-Commerce applications analysis

Abstract

E-Commerce coming of age to visual marketing offers a wide range of marketing avenues, through visual marketing, the product's real value and user experience tab is now out, by constantly absorbing more consumer attention and recognition, thereby expanding product sales volume, to enhance the merchants and merchandise of the brand, and leverage visual marketing to sales to maximize visual marketing in the e-Commerce category in the application unstoppable. This article from the visual marketing, entry, found that the visual merchandising in the eCommerce application in the present form fails to emerge, the application is always“same old”, the lack of cultural support and other issues, and for these problems, innovative ideas,optimized style,cultural fusion, etc. suggestions with a view to be of the same type of e-Commerce businesses to carry out a visual marketing offers draw. 1. Visual Marketing in E-Commerce Applications 1.1. E-Commerce Visual Marketing in the Enterprise Marketing Application Figure 1. 2011-2018 China's e-Commerce total amount of transactions is growing year by year In the amount of information of the outbreak of the era background, the digital information interaction effectively promote The includes graphic design, including many of the art marketing form. In a two-dimensional plane information is representative of the network implementation, through advertising, the network extends, so that the product of the visual image showed a more intense impact. In e-Commerce activities in the presence of visual words, the visual convey art into marketing the wrist, you can gradually deepen the e-Commerce network marketing competitive value performance. By means of visual art and design and the modern enterprise of each other mingling, CI, VI The Art of the concept to convey, having a sense of design and artistic graphics into a business web site, to the unique characteristics of visual design to deepen the product to the consumer of the good effects of stimulation, in order to provoke potential customer to the idea of kinetic energy. On the Internet, and actively serving in visual arts as the representative of the various types of flat-screen advertising, in-rich online mode at the same time, so that online advertising has to convey the rate is high, the audience area is wide, the growth potential of the fast 8.11 10.4 16.39 20.82 26.1 29.16 31.63 0 5 10 15 20 25 30 35 Transactions total(billion yuan) 2012 2013 2014 2015 2016 2017 2018 2020 International Conference on Social and Human Sciences (ICSHS2020) DOI: 10.38007/Proceedings.0000094 ISBN: 978-1-80052-000-4 521 characteristics, exhibit a greater influence. In the propaganda enterprise image at the same time, deepening the corporate culture and the image of the accumulation, the promotion of e-Commerce and New Media cross-blending, so that the visual arts can be for user consumption constitute a comprehensive deepen, enhance e-Commerce in the economic sphere of the circulation of value. 1.2. E-Commerce Visual Marketing in the Web Application At present, enterprises in the marketing process the web design more diversified, in the design process increasingly pursue web design possibilities, this invention has the visual impact of the publicity effect. After in the e-Commerce separation of visual media, can change state, static mode of transmission, constituting more full of interest, diversity of the modern enterprise marketing form. In visual a technical level, the designers through the outer type, color, composition of combination collocation, can make the Enterprise Products in a more seductive pose, rendered in the Enterprise Portal, product promotional website above. In order to accelerate the visual arts of the modern eCommerce marketing impact. Through the promotion of a network of e-Commerce in the twodimensional visual screen, multidimensional product show, high-level product expression, to further improve the e-Commerce platform presented in the design of the aesthetic elements. 1.3. E-Commerce Visual Marketing in a Promotional Creative Application In web design and visual appeal, the designers in advancing the product marketing process, the need to highlight the e-Commerce web design creates and personality traits. After the transfer variety of the electronic message, and contains the creativity and interest of pages of information, acceleration of product in view of the user the visual feeling and impression. To broaden the visual art and design of each item category, strengthening the user of the product information of adventures of the heart. In the detailed page layout, the invention is a more artistic value of visual design works. An increase in the page message at the same time, will be close to the e-Commerce network marketing the visual arts of the detailed performance of the show in posters, pictures, LFD promotion and other aspects. After the novel way, changing the e-Commerce information, and enhance consumer's purchase desire. 1.4. E-Commerce Visual Marketing on the Brand Image Application From e-Commerce of the brand visual identity, the business operators are recognizing that eCommerce to deepen the visual communication of the art of necessity. Try through a variety of channels, in accordance with their own set of brands and styles, according to audience of different age, gender, geography, absorb more customers to view. In the e-Commerce brand positioning through visual communication design the VI system of import, the details of the e-Commerce layout becomes more regular. In brand image, presenting a different art style, to locate the different styles, the culture of different brands impact, in order to promote the enterprise in the marketing of the brand image, deepen business information of efficient propagation. 2. The Visual Marketing in E-Commerce Applications to Problems in E-Commerce development since, through the application of technology level lagging, product description with pictures of the authenticity, visual merchandising and product quality discrepancies, etc. a time of improvement and transformation, there are still some problems. 2.1. The Form Failed to Emerge E-Commerce platform visual marketing work is always a pattern, a routine of. Marketing model no innovation, all in the original traditional marketing means on packaging and fine-tuning, still is the use and imitation of the traditional marketing ideas to do that without bold imagination and innovative behavior; in the art without the use of high-tech and e-Commerce platform hooks, visual marketing is a concept, rather than a qualitative approach; in the thinking of Contemporary Economic Development and social development is not keen to capture the force, there is no time for visual marketing-related knowledge to update, learn and apply.