A Study of Subway Marketing 4P Strategy

Varsha Ganatra, A. Utama, Puran Puran, Rudresh Pandey, Liang Mei Qi, D. Kee, Irene Saw Ai Ling, Lim Hooi Sien, Tan Jia Tien, H. Ramadhan, Liem Gai Sin, Madhu Ashok Pandey
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引用次数: 1

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
地铁营销4P策略研究
本研究的目的是研究赛百味营销4P策略,因为快餐业的竞争是非常高的。赛百味需要不断努力,以更好的表现,建立现有的客户忠诚度,同时吸引新的客户。因此,我们检查赛百味营销4P(产品,价格,促销和地点),以确保赛百味可以在市场上获得竞争优势。本研究采用一手和二手数据的方法来收集受访者对地铁表现的看法。研究结果表明,营销4P策略是预测公司成功的重要因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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