An Adaptive e-Advertising Delivery Model: The AEADS Approach

Abstract

e-Advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlised advertisements to Internet users easily. It also presents a study that assesses the effectiveness of a tool based on this model, called AEADS, via a trial run of a model prototype with users.